In this episode I interview Russell Howarth from Arresting Uber.
Russell is the guy, who in Australia has made citizens arrests on Uber X drivers for operating illegally without the correct licenses or insurance.
Russell states that he has managed, through his actions, to lose Uber over 60% of their business in Australia and he is being commended by both Taxi and Limo drivers across Australia.
Russell has travelled to the UK at his own expense and is here for nearly a month to talk to Taxi Trade Organisations and he also has a meeting scheduled towards the end of the month with Leon Daniels at TFL.
Russell has a lot of ideas as to the way in which the London Taxi trade can combat the phenomenal growth of Uber in London and to thwart their attempts at cornering the market in London and the UK as a whole.
Russell also said that any driver that is any doubts as to the effect that Uber could have on the London Taxi & Private Hire trades in London should speak to any driver in America where Uber operates, he said that Taxi drivers have found that they are now taking 75% less than they were before, so if you think you can sustain running a a London Taxi on a mere 25% or what you currently earn, pay the mortgage and put food on the table then please carry on burying your heads in the sand!
Russell Howarth Arresting an Uber X driver in Australia
Russell has some good angles on how to combat Uber, he recognises that Uber are licensed in London and that the drivers are also licensed by TFL but he also says that there are a number of points on which Uber are breaking the law.
London Taxi Radio are going to be hosting a phone in Radio Show with Russell on on day 23rd march where drivers can call in LIVE on Air and speak to Russell and ask him questions, we are hoping to do the show from the Oak so that any driver who would like to meet Russell can come along and say hello.
London Taxi Radio have also invited all of the Taxi Trade Organisations to also come along and take part in the Radio Phone In, the UCG have confirmed that they will be attending and they are awaiting a reply from the others.
You can easily tune into London Taxi Radio by downloading the TuneIn Radio App on your smartphone and search for London Taxi Radio, more information on the London Taxi Radio Website
In this episode I interview Nicko Williamson the CEO of the former minicab app Bounce.
I was approached by the Bounce PR guy and asked whether I would like to interview Nicko as they are obviously trying to gain exposure to the London Taxi trade to encourage taxi drivers to sign up for the app.
Until recently, Bounce were only allowed by law to call their app, a minicab app, but since they have started accepting London Taxi Drivers onto the app, at least 10 London Taxi drivers have signed up. This has enabled Bounce to noes call themselves a taxi app.
Some may say that I should not have down this interview as it is advertising Bounce, but I wanted London Taxi drivers to realise the way in which the market is changing. The way people are summoning personal point to point transport in new ways, The struggles that our trade faces and how we need to be looking to adapt our business model to enable these customers to use our services.
Please do not think I am endorsing Bounce in any way, I am not saying whether this could be a good thing for our trade or a bad thing, personally I don’t think I will be signing up for the app, you can make up your own minds as to what you think about Bounce.
below is some information that the Bounce PR guy sent over to me, please have a read and let me know what you think either via Twitter or leave a comment below.
THE TAXI APP GIVING DRIVERS THE POWER
Bounce is aiming to end the animosity between black cabbies and minicab drivers by creating a level-playing field where the driver sets the price
In a revolutionary new update announced today [2nd March 2015], Bounce has become the only app in the UK to give drivers the freedom to easily adjust their own prices. Depending on levels of demand, type of car, or any other contributing factor, drivers can now control their own multiple that in turn defines the price of the journey. For example, a multiple of 1.2X would be 1.2 times the base price (a 20% fare increase). This is designed to help drivers make more money, and get more jobs.
The new pricing model makes drivers more efficient; allowing them to undercut the market on price when needed (e.g. during quiet times of day), or charge more for larger or premium vehicles. Bounce facilitates a fully transparent market, where the cheapest fares, best cars and friendliest drivers are directly selected rather than simply being automatically allocated. Passengers will also be able to select drivers they have used before, enabling drivers to develop ‘small-town’ relationships in local London communities rather than the anonymity present in the current market.
Bounce has also become the first app to give black cab drivers the ability to set their own prices and charge fixed fares, finally giving them a chance to compete directly with their arch minicab rivals. This is thanks to a loophole that allows cabbies to charge less than the amount on the meter, and will give black cab drivers total flexibility on price that had previously not been possible.
The decision to open up Bounce to black cab drivers was a direct response to the impact of Uber on cabbies. Black cabs do appear on Uber’s app, but like all other black cab apps, it does not allow for drivers to vary their prices, meaning they can’t compete with rival minicab services on cost.
“It’s all about choice,” said Nicko Williamson, CEO of Bounce. “We love black cabs, and think they’re an iconic part of London’s history and identity. However, at the moment many people think of them as the expensive option, even though in a lot of cases they work out at the same price or even cheaper than a minicab. Bounce is here to give Londoners the ability to make an informed and transparent decision, and put every driver on an equal footing.”
Strategically, this new update will allow Bounce to compete in an aggressively competitive market by giving drivers the power, which should in turn attract more of London’s fleet of licensed cabs. Drivers will be able to see how other